NIDODILEDA

photography by Elen Aivali

Behind the Labels – Bohemian Diesel Marketplace

Great news beauties, we have a new amazing clothing and accessories label available on the Marketplace: Nidodileda.
Oh I adore Nidodileda for so long, I really still can’t believe they are part of our Marketplace now! So so excited about that and that I can finally share this with you!
The brand’s core lies in designing handmade clothes, using high quality fabrics and manufacturers, and striving to create a bohemian, free-spirited, and feminine community. The values and dreams of Nidodileda revolve around the essence of freedom and strong femininity; the clothes caress the body and enhance femininity; the brand philosophy urges and inspires our customers to explore, laugh-out-loud, and flourish while enjoying every moment!
It’s such an honor to have them onboard!
But before you head over to the marketplace now read what the lovely Antonia, designer of Nidodileda, tells us about her label and latest amazing collection!

Who is behind Nidodileda and where do you call home?
Nidodileda was formed in 2012 in Athens, Greece when designer and founder, Antonia (Tonia) Mitroudi, decided to create her own clothing brand based on the principle of designing clothes to make you feel confident and free.

How would you describe your brand?
According to Dante’s Comedy, Nidodileda (Nido di leda) symbolizes “Leda’s nest”. Leda was Zeus’s mistress and mother of his twin sons, Castor and Pollux (known together as Dioscuri). Castor and Pollux were awarded a constellation, Gemini, for their brotherly love, and that constellation lays in Nidodileda.
The brand’s core lies in designing handmade clothes, using high quality fabrics and manufacturers, and striving to create a bohemian, free-spirited, and feminine community. The values and dreams of Nidodileda revolve around the essence of freedom and strong femininity; the clothes caress the body and enhance femininity; the brand philosophy urges and inspires our customers to explore, laugh-out-loud, and flourish while enjoying every moment!
Nidodileda is not only about clothing.it’s a philosophy.an idea which makes you feel free..! Once you spell it right, you won’t forget it!

Tell us about your latest collection.
The fall-winter collection of Nidodileda is inspired by the Centaurus constellation, with emphasis on its two main stars, the Alpha & Beta Centauri, also known as “The Pointers”. Just like “The Pointers” can lead one to find their destination, the Alpha & Beta collection exposes the true nature of the Nidodileda brand. Following three years of success and growth in the Greek fashion industry, this year’s A/W collection fully communicates Nidodileda’s core background, inspiration, and identity – all a nod to the Gemini constellation.
The Alpha & Beta collection is characterized by embroidered creations, unique fabrics and textures, and exquisite combinations of colors, with a palette of nudes and pastels, specifically dusty pink, olive green, petrol, burgundy and red. The collection is a modern revival of the Bavarian gypsy style, with layers enhancing the feminine silhouette.
Nidodileda’s Alpha & Beta collection highlights velvet, embossed velvet, and lace with black tulle while enhancing its revered outerwear collection; a collection of outerwear which complements and transforms any outfit to an absolutely feminine and truly distinctive look!

When did you know you wanted to be a fashion designer?
During my childhood I used to remake our family clothes and spend time remaking my friends’ clothes also. I was not actually like the kids which knew or had decided professionally what they would become growing up. Around the age of 20 and following a conversation with a friend where she questioned “why don’t I follow my talent and what I love”, something inside me was awakened and that’s how I began thinking about becoming a fashion designer and started planning the initiation of an e-shop that could get my designs directly to the public.

What are your main sources of inspiration?
My sources of inspiration involve everything around me, anything that catches my ‘’eye’’! Inspiration can occur while watching a movie that has a vintage aesthetic, a book that creates images in my head, special fabrics and materials that I select from my collaborators, a stylish woman walking down the street.
What would you do without designing?
I would surely choose to make perfumes and maybe own a vintage shop of theatrical costumes.

What makes you happiest about your job?
The freedom it gives me, to create and share with fellow “travelers” my mood, vision, feelings and images that are embedded in each of my collections.

What kind of women wears your Nidodileda?
The free spirited ones, the ones who are feeling comfortable in layers and cosy clothes, who are confident and love themselves, who are not afraid to express their everyday little story through their outfit.

What keeps your fires burning?
As I grow I have realised that there is no way I can settle with things, my free spirit and the existence of a continuous desire to create and share new designs with people is very strong! Thus, more sources of inspiration, new fabrics to transform keep my fire burning. The most important thing of all though is every smile of confidence I see from people who wear my designs.

In what do you believe?
I have the “there are no limits or boundaries’’ philosophy for sure, believe in the bright side of life. I’m truly an optimist and I have no fear to share ideas, emotions, thoughts and songs that come from the soul and free the soul.

What’s next? What’s your vision for the future of your brand?
Next is whatever comes and fulfills me with inspiration and creativity.
An aspiration regarding the brand in the future would be to grow as a business and expand internationally, to get more people to know, share our philosophy and smile with confidence when wearing our designs.

You can shop Nidodileda’s beautiful designs incl. the latest collection “Alpha & Beta” on the marketplace now!