Behind the Labels – Bohemian Diesel Marketplace
Check out the interview I did with the lovely Georgia Dwyer, owner and designer of jewelry label Serpentine and Fair:
So who are you and where do you call home?
MY NAME IS GEORGIA DWYER. I AM AN ARTISAN JEWELRY DESIGNER, METALSMITH AND LADY OF BOHEMIAN FASHION, HOME, AND LIFESTYLE. I AM THE OWNER AND DESIGNER FOR MY JEWELRY LINE SERPENTINE AND FAIR. I LOVE NATURE, TRAVEL, AND CAMPING IN MY VAN WITH MY HONEY. I AM ALSO A CRAFTSWOMAN, HOMESTEADER, TEACHER, ROCK CLIMBER, AND PERFORMER. I LIVE WITH MY HANDSOME FIANCE JUSTIN IN AN OLD RENOVATED WATER TOWER NESTLED IN THE COASTAL HILLS OF NORTHERN CALIFORNIA.
Tell us about Serpentine and Fair.
SERPENTINE AND FAIR IS AN EVOLUTION AND COLLABORATION OF MY LOVE FOR METALSMITHING AND WOVEN BEAD JEWELRY. IT IS A LINE THAT IS INSPIRED BY NATURE, THE INTRICACY OF ANCIENT JEWELRY, THE ART OF METALSMITHING, THE DESIGN METHODS OF DIFFERENT CULTURES AROUND THE WORLD, AND WEARABLE ART.
Why “Serpentine and Fair”?
I KNEW FOR A WHILE THAT I NEEDED TO CHANGE THE NAME TO SOMETHING THAT FELT WORTHY OF THE WORK. I WANTED IT TO REPRESENT THE WORK IN A WAY THAT MATCHED HOW IT SOUNDED AND WHAT YOU WERE LOOKING AT. I CHOSE SERPENTINE TO DESCRIBE THE FEMININE AND SINOUS LINES. “FAIR” SIMPLY REFERS TO FEELING BEAUTIFUL AND LUMINOUS WHICH I HOPE THIS JEWELRY HELPS PEOPLE TO FEEL.
Tell us about yourself, and how you got into jewelry design?
I GREW UP IN AN ARTISTIC HOUSEHOLD WITH A PAINT BRUSH IN MY HAND. I HAVE ALWAYS MADE DIFFERENT KINDS OF JEWELRY AT HOME FOR THE PURE JOY IT BRINGS BUT I STARTED STUDYING METALSMITHING SERIOUSLY AFTER I GRADUATED WITH A PERFORMING ARTS DEGREE. I DECIDED I WANTED TO CRAFT BEAUTIFUL THINGS AND GRADUALLY I SWITCHED MY LIFE PATH AWAY FROM PERFORMING AND MORE TOWARDS THAT.
Tell us about your design style, and what kind of person wears your jewelry?
I HAVE A VERY ECLECTIC AND BOHEMIAN STYLE THAT HAS A PRETTY WIDE RANGE OF LOOKS BUT MOSTLY I LIKE TO CREATE JEWELRY THAT IS QUALITY, TIMELESS, UNIQUE, AND FEELS GOOD TO WEAR. THE S+F PERSON IS ONE WHO LIKES ARTISTIC JEWELRY THAT IS QUALITY AND OFTERN MAKES A STATEMENT.
As a designer, where do you draw your inspiration from?
I DRAW INSPIRATION FROM MY MOTHER, MY HEART, DRAWING, WHAT FEELS AND LOOKS GOOD ON, THE WEIRD AND UNUSUAL, AWESOME METALS, TEXTURES, TEXTILES, ART, BEADS, AND STONES.
What is your favorite piece you’ve ever created?
PROBABLY THE PIECES THAT I END UP SPENDING ENDLESS HOURS BEADING AND PERFECTING…I WANT TO MAKE EVERY PIECE A FINE WORK OF ART
What’s your favorite part of jewelry making/designing?
I LOVE IT ALL. FROM THE IDEA TO DRAWING, SAWING, AND SETTING TO FINISHING, SELLING, INTERACTING, MARKETING, ETC.
What’s next? What’s your vision for the future of your brand?
MY GOAL WITH SERPENTINE AND FAIR IS TO CONTINUE TO CREATE QUALITY HAND MADE WORK THAT CONTINUES TO EVOLVE WITH MY INSPIRATION WHILE ALSO INCREASING PRODUCTION, GROWING MY BUSINESS, AND MAKING MY WORK MORE AND MORE ACCESSIBLE.
Oh I’m swooning over her jewelry designs ever since I discovered Serpentine and Fair on instagram so I’m super honored that Georgia is part our Bohemian Diesel Marketplace!