THE MAD ONES
Daughters of Simone
The Mad Ones lookbook
photography Carly Brown
models Zoe Penman & Joe Cheverton
h&m Alexis Mahoney
jewelry Bahgsu Jewels
“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars.” – Jack Kerouac
How amazingly beautiful is DoS´s latest lookbook “The Mad Ones”!? So in love with this!
“Daughters of Simone is a romantic non-traditional bridal gown company based out of , and made in, San Francisco, California. Fused by what inspires us, along side the fashion muses of years gone by, we aim to make each gown their own… Something we would want to wear, or maybe that others would want to wear also. We love that all of our gowns are unique, with an original story that our brides breathe new life into. Because we see our girl as an individual, this is not just any other bride getting married and the dress must represent that.
The name Daughters Of Simone was inspired by the philosopher Simone de Beauvoir. She was a rebel of her time who created a life solely around what she stood for when being your own woman made you a radical. We’d like to think that our brides are just this way. Uniquely themselves, and unafraid to challenge the status quo to create the life they want. Here, there’s a sense that because of courageous women like Simone, marriage has evolved into a really beautiful thing between two people… Something completely about celebrating love, and spending a lifetime of adventure together. Daughters Of Simone aims to capture this spirit.”