SIREN SONG

Spell & the Gypsy Collective
“Siren Song” November ’17 collection
Photography & Styling Brydie Mack
Muse Bambi Northwood-Blyth
Hair & MUA Luciana Rose 
Styling assistant Lily Reed Jones
Production Mel Carrero & Ricardo Pereira da Silva 
Assistant Viena Nuno
Film Lahcen Mellal / Edits Johnny Abegg

“Siren Song, like most of our November collections, is a colourful welcome to a summer escape across the globe. Shot on location at Lisbon, Portugal on 35mm film by our lady Brydie Mack @wolfcubwolfcub, our little team headed to this colourful city to bring our creations to life. If you’re a longtime follower of Spell, you will know the importance of our amazing muse, Bambi Northwood-Blyth. Back in 2013, when we were already a few years into the brand but certainly not making any living off Spell, we seriously saved all of our pennies to get one of our all-time favourite muses to the the face of our Wild Heart collection. It was almost to the day that we released that range, four years later we were in Portugal with her, finally shooting again. Literally, almost every single collection when working on our moodboards and searching for a muse, we have asked ourselves, could this be the range we finally get to work with Bambi again? And finally, this was it!
The collection has two print stories,  as in traditional Spell style, plus some luxe white pieces. Winona, releasing first is an nod to the 90’s with darker floral prints in every day wear styles, but of course there are some wow bohemian pieces with oversized sleeves, frills and high splits. We’re also really excited about the beautiful luxe detailing in the Darling story, a structured dress and off-shoulder blouse in heavy drape cotton – something very new for us and we hope you love!”