Behind the Labels – Bohemian Diesel Marketplace
Uhhhh this year’s starting sooo good! Super excited to introduce the beautiful label Tulle and Batiste to you.
When I discovered the amazing designs by Bali based Miftahul Jannah I was over the moon,
they are simply everything I love; unique prints, flowy dresses, feminine silhouettes, vintage inspired … *swoon*
Her pieces play homage to the unique mystical empire of Bohemia. Designed for those who are charmed by Bohemia’s mental fairyland, as there are no roads in all of Bohemia. Where one must choose and find one’s own path, be one’s own self, love one’s own life.
Gosh I’m so in loooove!
So who are you and where do you call home?
My name is Miftahul Jannah and I have 3 wonderful kids (one more on it’s way), a caring hubby and about 20 dogs and one cat who we either have rescued from the streets and beaches in Bali or who have decided themselves to call our house and factories home. I was born on the Indonesian island of Java and am blessed to live and work on Bali island.
How would you describe your brand?
Tulle and Batiste plays homage to the unique mystical empire of Bohemia. Designed for those who are charmed by Bohemia’s mental fairyland, as there are no roads in all of Bohemia. Where one must choose and find one’s own path, be one’s own self, love one’s own life xx
Why is it called Tulle and Batiste?
Vintage French fashion has always fascinated me since I was a teenager. I have always loved the bohemian feeling. Last year, when we decided to start our own label, it was therefor an easy choice to give our label a French sounding name.
Tulle is a lightweight and very fine netting, most commonly used for veils and gowns where Batiste is a fine cloth of cotton or linen for high-quality garments.
When did you know you wanted to be a fashion designer?
When we were teenagers, me and my sister started making our own clothes. The shops in our local town didn’t sell the clothes we loved and we didn’t have the financial means to buy the clothing we wanted to wear. Thus out of necessity we learned to sew and design. I remember how satisfying it was to get compliments from my friends on the clothing I was wearing.
Me and my sister have come a long way since. We are still working together. My sister nowadays oversees our pattern making and sampling.
I have been operating our garment companies CV. Kemuning and PT. Pratama Bumi Energi for over 10 years and finally took the step to start my own label. I used to produce for a well known Byron Bay label. I am so happy to have started my own label just last year so I can put all my love and heart in my own label.
I own and operate three factories in Bali where we handle everything from design, sampling, spec grading, printing, sample production and full on production. In our main office we handle the sampling and QC. I personally design and grade each style 🙂
What are your main sources of inspiration?
I get inspiration from so many sources. The colours of the sky, the mountains and beaches in Bali, Indonesia’s rich cultural heritage, its flora and fauna. I love to mix and connect these with vintage bridal dresses, bohemian pictures and vintage French 1800 – 1900 fashion while using the softest and best quality rayon, lace, crochet and embroidery we can source and / or produce.
What would you do without designing?
I cannot imagine a life without designing. I have always created. From necessity because we didn’t have the financial means when growing up all the way up till today. My hands become itchy when I am not creating something, when I am not designing a new style.
I can design a whole collection in one day. The gates of inspiration have been opened to me and I feel an urgency to keep designing. I feel blessed receiving this much inspiration.
What makes you happiest about your job?
Happiness is when you are given the opportunity to make others happy. It’s so rewarding to be able to support the people and families who work with me. For me my team is like family.
We will never produce Tulle and Batiste anywhere else than in our own factories. We will never go to China for production. Success is in the details, in consistent quality and in great personal relations and customer service. In giving back to the people in my team.
I will never forget the first time someone posted a picture on Instagram of herself wearing a Tulle and Bastiste garment and thanking me for making herself look so pretty and confident. Little things like that is what makes me happy and grateful.
Tell us about your design style, and what kind of person wears your pieces?
I would love to hope that women from all ages and all walks of life would want to wear Tulle and Batiste. The patterns and designs we create are made with emphasis of making a women’s body look good, whether you are young or a little older, a little shorter or a little taller, carrying a little less weight on your body or a little more. We are all perfect in our imperfections xx
What keeps your fires burning?
To stay true to my life principles while working hard to create a better life for my family and children. To take care of my staff and their families. To take care of all our many dogs. To give back to the beautiful Bali where I call myself home.
In what do you believe?
I believe in my God and to stay true to my life principles of being at peace with myself and the world around me, to be aware and be present in the now, to live with gratitude and forgiveness, to work with honesty and integrity and to have compassion for all living beings.
What does “being free” mean to you?
Being free is simply being oneself and responding truthfully to each moment. Being free is the ultimate experience of life. There is nothing higher than that. Out of freedom many flowers blossom in you xx