Sir the Label
‘ROCOCO – The dawn of womanhood’ AW’19 campaign
Photography | Sylvè Colles
Model | Charlie Newman
Stylist | Freddie Fredericks
Make Up | Joanna Luhrs

‘This season sees the SIR girl on the brink of womanhood. She leans into her femininity, capturing the essence of the ROCOCO influence through art, fashion and architecture in the 19th century.

Her pride lies in her unwavering zest for life, she wears it like insignia on her collar. This demonstrative act heroes the subtle nuances that combine to personify the crux of her inner femaleness.’






via sir | fgr